sevens shopping centre opened on Königsallee in Düsseldorf, one of the most famous luxury shopping streets in Europe, in October 2000. It was constructed based on the designs of the Düsseldorf-based architecture firm RKW Rhode Kellermann Wawrowsky. Just a few months after it opened, the spectacular architecture of the sevens shopping centre received the Mipim Award at the world's largest real estate trade fair in Cannes. The name sevens is derived from the seven floors of the shopping centre that are spread over an area of 19,000 m². Around 5 million people visit the centre each year and appreciate the exclusive selection from a total of 35 stores including 11 restaurants and 2 bars in the food court.
Düsseldorf city centre - and consequently the sevens shopping centre - has a catchment area of about two million inhabitants extending far beyond the city limits into the Ruhr region in the north, Wuppertal in the east, Mönchengladbach in the west and Leverkusen in the south. The purchasing power and centrality ratings are significantly higher than the national average. Düsseldorf is therefore one of the most attractive and healthiest retail locations in Germany. International visitors are also an important target group. Königsallee in particular is very popular with tourists from Belgium, the Netherlands, the United Kingdom and the Middle East but travellers from the Asian region also appreciate the exclusivity of the famous shopping street.
10 years after the opening of the sevens shopping centre it underwent an extensive renovation including a complete refurbishment of the building for 50 million euros. RKW was responsible for the architectural management of the project this time as well. The vertical development was reorganised and the entrance to Königsallee was redesigned.
The entrance area is now spacious and bright thanks especially to the routing of the escalators in the rear area and the removal of the gallery walkways on the first and second floors. So when visitors enter, they have an open view into the centre, allowing them to find their way much more quickly. Another eye-catcher is a 1.2 ton LED ball that floats above the heads of visitors. It was the highlight of the German Pavilion at Expo Shanghai in 2010. Three metres in diameter and decorated with 400,000 LEDs, it can be set in motion by visitors shouting and it impressed the experts in the whole of Asia so much that it was presented with the “Design for Asia Award” for excellent communication design. The famous LED ball was installed in the sevens shopping centre the end of 2011 at the conclusion of the long renovation phase and now serves as a 25 square metre 360° advertising panel.
The centre was sold to the US real estate investment group CBRE Global Investors in July 2015. CBRE Global Investors currently has six major shopping centres and three specialist retail parks in Germany. The value of the nine managed properties is a total of 1.7 billion euros. CBRE Global Investors handed over the exclusive agency mandate for the sevens shopping centre to the real estate consultancy CBRE and the real estate services company Savills in 2016. Since then, CBRE and Savills have been jointly responsible for looking after the landlords and tenants. Corinna Schink took over the management of the centre in 2016.
After the reopening in 2011, Saturn – the German chain of electronics megastores - moved into five floors and increased its sales area from approx. 6000 m² to almost 11,000 m². The anchor tenant therefore became the third largest in Germany. When the shopping centre reopened, it was also renamed the sevens because the bulk of the space is leased by the electronics megastore. One year later, additional building work took place. The adjacent Kö Gallery was connected to enhance its attraction and increase the flow of customers.
However, the change in ownership not only enhanced the desire to change the mix of tenants, but also to reposition the centre. The aim is to combine the best of lifestyle, fashion, technology and gastronomy under one roof and establish the centre as a hotspot for current and future trends. The modern appearance should make the sevens shopping centre stand out from others in Düsseldorf. Labels like Philipp Plein, Moleskine, Schnitzler, Emporio Armani and Truffleroom reflect an exceptional mix of tenants. The outstanding quality and diversity in the food court enhance the products and services on offer in the centre. The architecture and design highlights that are well-known far beyond the city limits also contribute to the high quality of the environment.